Design

Designing A Great Story

Design is about matching the pictures with the words. Pictures are not just visualizations of objects; they also represent ideas. A picture could be a logo, a vivid photograph, a pie chart or a scientific table – anything that creates a “snapshot” of what you want to communicate.

Over my career I have worked as a graphic designer and image editor helping people define creative and production goals for print and online uses. As someone who works with images, I have developed sensitivities to colour, light and shape, as well as honed technical skills in software and printing technologies.

  • determine the best images to go with the words
  • design graphics, logos, flowcharts, diagrams and tables
  • take custom photos, source images, scan and correct supplied photos
  • layout text and images in InDesign, Illustrator, PowerPoint or MS Word
  • prepare files for pre-press and digital formats

Not only can I meet a variety of creative challenges, but I also have experience with the constraints of production (i.e. cost of reproduction, file format challenges, and print production techniques) and print project management.

 

Leave a comment